Your privacy matters to us. This Privacy Policy explains exactly what personal data up7777 collects from Pakistani players, why we collect it, how it is stored and protected, and what rights you have over your own information. We believe in full transparency — no small print designed to confuse.
Six core principles that define up7777's approach to data privacy — written in plain language before the full legal text below.
up7777 ("the Company", "we", "us", "our") operates the online gaming and sports betting platform accessible at up7777.net. up7777 is licensed under an international gaming licence and is committed to processing personal data in a lawful, fair, and transparent manner consistent with the obligations of that licence.
For the purposes of this Privacy Policy, up7777 acts as the data controller in respect of personal data collected from players registered on the platform. As data controller, up7777 determines the purposes and means of processing your personal data and is responsible for ensuring that processing is carried out in compliance with applicable data protection standards.
Our registered contact address for all privacy-related matters is: [email protected]. We aim to acknowledge all privacy-related correspondence within 5 business days.
This Privacy Policy applies to all personal data collected and processed by up7777 in connection with:
This Policy does not apply to third-party websites or services that may be referenced within the platform. up7777 is not responsible for the privacy practices of any third party and encourages you to review the privacy policies of any third-party services you access independently.
up7777 collects personal data across several categories depending on how you interact with the platform. The table below summarises the main categories and the context in which they are collected.
| Category | Examples | When Collected |
|---|---|---|
| Identity Data | Full name, date of birth, CNIC number, CNIC copy | Registration & KYC verification |
| Contact Data | Email address, Pakistani mobile number, city of residence | Registration |
| Financial Data | JazzCash / EasyPaisa account numbers, bank account details, transaction history | Deposits & withdrawals |
| Gaming Data | Bet history, game session records, win/loss data, bonus usage | Platform use |
| Technical Data | IP address, device type, browser type, operating system, session timestamps | Automatically on site visit |
| Communications Data | Support chat transcripts, email correspondence, complaint records | Customer support interactions |
| Responsible Gaming Data | Deposit limits set, self-exclusion requests, cool-off periods, reality check settings | Responsible gaming tool usage |
up7777 uses the personal data collected from players for the following purposes:
To create, maintain, and administer your player account; to verify your identity during the KYC process; to authenticate your login sessions; and to process account closure requests where submitted.
To process deposits and withdrawals via your chosen payment method, including JazzCash, EasyPaisa, and Pakistani bank transfers. Financial data is shared with our payment processing partners solely to the extent necessary to execute transactions. up7777 does not store full bank account credentials on its own servers.
To fulfil obligations under our international gaming licence, including Anti-Money Laundering (AML) checks, Know Your Customer (KYC) verification, age verification, and reporting obligations to regulatory or law enforcement authorities where required by law.
To operate and enforce responsible gaming tools, including deposit limits, self-exclusion periods, and cool-off features. Gaming data and responsible gaming records are used to identify players who may be experiencing gambling-related harm and to ensure that self-exclusion requests are enforced across the platform.
To respond to your queries, complaints, and support requests submitted via live chat or email. Support correspondence is retained to maintain a record of interactions and to support any subsequent dispute resolution process.
To detect and prevent fraud, money laundering, collusion, multiple account creation, and other forms of prohibited conduct as defined in the up7777 Terms and Conditions. Technical data including IP addresses and device identifiers is used as part of this security monitoring.
Aggregated, anonymised gaming and technical data is analysed to improve platform performance, product offerings, and user experience. This analysis does not identify individual players.
up7777 processes your personal data on the following legal bases, depending on the purpose of processing:
up7777 does not sell, rent, or trade your personal data to any third party. Data is shared only in the following limited circumstances:
All third parties with whom up7777 shares personal data are required to process that data only for the specified purpose and in accordance with data protection standards consistent with this Policy.
up7777 operates under an international gaming licence, and some of the third-party service providers with whom we share data — including game studios and KYC verification partners — may be located outside Pakistan. Where personal data is transferred internationally, up7777 takes appropriate measures to ensure that such transfers are subject to data protection safeguards equivalent to those described in this Policy.
These safeguards may include contractual clauses that impose equivalent data protection obligations on the recipient, or reliance on the recipient's participation in a recognised data protection framework. Details of the safeguards applied to any specific international transfer can be requested by contacting support.
up7777 retains personal data for the periods set out below, after which data is securely deleted or anonymised unless a longer retention period is required by law:
| Data Category | Retention Period | Reason |
|---|---|---|
| Identity & KYC data | 5 years after account closure | AML & gaming licence obligations |
| Financial transaction records | 5 years after transaction date | AML & financial regulatory compliance |
| Gaming activity records | 3 years after account closure | Dispute resolution & licence compliance |
| Customer support records | 3 years after last interaction | Complaint management & dispute resolution |
| Responsible gaming records | Duration of exclusion + 5 years | Enforcement of self-exclusion obligations |
| Technical / log data | 13 months from collection | Security monitoring & fraud prevention |
Where you request deletion of your personal data, up7777 will delete or anonymise all data that is not subject to a mandatory legal retention obligation within 30 days of receiving a valid deletion request.
up7777 implements a layered set of technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction:
up7777 uses cookies and similar technologies on the platform. Cookies are small text files stored on your device that help the platform function correctly and remember your preferences. The following types of cookies are used:
up7777 does not use advertising cookies, third-party tracking pixels, or social media buttons that would allow third parties to track your activity across external sites. You can manage cookie preferences through your browser settings at any time, though disabling strictly necessary cookies will prevent you from logging in to the platform.
As a registered player on up7777, you have the following rights in relation to your personal data. To exercise any of these rights, contact support via live chat or email at [email protected]. up7777 will respond to all valid requests within 30 days.
The up7777 platform is strictly intended for adults aged 21 years and over. up7777 does not knowingly collect personal data from individuals under the age of 21. CNIC-based age verification is applied during the KYC process to enforce this restriction.
If up7777 becomes aware that personal data has been collected from an individual under the age of 21, the associated account will be immediately closed, all data will be deleted (subject only to any legally mandated retention obligations relating to the breach), and any funds held in the account will be handled in accordance with our responsible gaming procedures.
up7777 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or regulatory requirements. Material changes will be communicated to registered players via email to the address on file and/or via a prominent notice on the platform no less than 14 days before the revised Policy takes effect, except where an urgent legal or regulatory obligation requires immediate implementation.
The "Last Updated" date at the top of this Policy will always reflect the most recent revision. Your continued use of the platform after the effective date of a revised Policy constitutes acceptance of the revised terms. If you do not agree with the changes, you may request account closure by contacting support before the revised Policy takes effect.
If you have any questions, concerns, or complaints relating to this Privacy Policy or the way up7777 handles your personal data, please contact us through the following channels:
If you are not satisfied with up7777's response to a privacy complaint, you have the right to escalate your complaint to the independent dispute resolution body designated under our international gaming licence, or to the relevant data protection supervisory authority in your jurisdiction. Details of the applicable supervisory authority are available on request from our support team.
up7777 takes all privacy complaints seriously and commits to investigating each complaint thoroughly, providing a written response, and taking appropriate remedial action where a breach of this Policy is found to have occurred.
up7777 was built for Pakistani players who expect both great gaming and genuine data security. PKR transactions, 256-bit encryption, and full CNIC-based verification — all in one place.